VoiceInsights enables quick surveys of highly specific audiences using voice assistants.

Findings from real-time research are becoming increasingly important to marketers and market researchers. The future of machine learning, automation and artificial intelligence is sure to include more real-time data analysis. The new market research approach without real-time data is unthinkable. We, blueShepherd, go one step further and would even say that new market research approach must also take into account the new technologies, such as voice assistants.

VoiceInsights offers a solution for the future of market research. We’ve developed a solution that allows users to interact with our Alexa Skill or Google Action for opinions. This approach is currently leading to a very dedicated audience of millennials and early adopters motivated to participate in market research surveys. Seeing the adaptation and development and usage data of voice assistants, we are convinced that in the next 5-6 years, ie by 2025, almost all audiences and target group features can be better accessed through voice assistants via voice assistants or specific target groups.

VoiceInsights gives researchers access to respondents through an intelligent and easy-to-use solution that runs through voice assistants. With our voice-based approach to data acquisition, regardless of time and place, we can bring these users into the hands of researchers. The panelists using voice assistants are not only accessible via smart speakers, but also via mobile devices and much more. For example, devices such as Amazon Echo Show offer an audio & video experience and interaction with voice assistant Alexa.

The VoiceInsights solution is ideal for various market participants:

• Market research companies who already have their own panel and also want to expand the market research panel via voice assistants.

• Research and analysis firms

• Companies that organize or co-design online surveys

• Agencies (media agencies, creative agencies, etc.)

• Media houses and publishers

• Advertisers who want to build their own panel.

• Organizations / associations with members / participants / supporters (e.g., football clubs, companies, sports clubs, etc.)

• Organizations that regularly conduct surveys / surveys or market research.

• All those who need / use Doodle and similar polls.

VoiceInsight solution could be used for various research / market research / surveys.

Brand, Markets and Perception: Brand: brand awareness / image, competition monitoring, market development, ad-hoc and tracking studies, current topics and events from sports, politics, etc., new trending topics, products and reputation management.

Target groups and opinion polling: target group & customer structure: e.g. Purchase decision behavior, customer needs and motivation, customer and employee satisfaction

Advertising & Marketing: Claim / Slogan / Image / Trailer: ad pre- and post-testing, campaign tracking, analysis of impact and efficiency of advertising, concepts, packaging, price and perceived value.

Why should you order the VoiceInsights product?

• A separate panel for market research / research tasks can be set up.

• You may find audiences via VoiceInsights via voice assistants, which you will not find using traditional methods.

• Instant / real-time evaluations that can be integrated into your system landscape.

• Various templates already included in the product package.

• Direct access to the users.

• Innovation

• The user can participate in surveys in a lean-back situation (even when drinking coffee) and does not have to sit in front of a PC / laptop / smartphone / tablet.

Ask us for a VoiceInsights product demo.

blueShepherd …… Your agency in Hamburg for voice assistant Skill Development, Skill Programming, Skill Promotion, Voice Search Optimizations and Voice User Interface (VUI) Products! If you are interested, please send us an e-mail or call us on +49 40 82217 8979.